Many projects start with a large marketing budget, but fail to achieve satisfactory results. The reason often lies not in the campaign itself, but in poor app design. Users enter the app through an ad, but find the experience doesn't live up to their expectations, and leave immediately.

For your app to become indispensable, it must provide a service or benefit that the user needs daily or on a regular basis. Apps used once a month are quickly forgotten, but those that become part of a daily routine become essential.

When launching your app in a competitive market, price can be a barrier to new users. Therefore, launching your app for free initially is a smart move to attract the largest possible number of downloads.

When a user searches for an app in the store, they often don't know the app's exact name, but rather type in general terms.
This is where the real competition begins: Will your app appear among the first results? Or will it get lost among hundreds of other apps?

When a user notices that an app is constantly being updated, they feel like there's a live team working to improve it.
This trust translates into loyalty, as users always prefer to rely on apps that don't neglect the user experience.
Updates don't just mean bug fixes; they also send a clear message that the app is still alive and improving.