The importance of user reviews in the success of applications
Every app on the market is rated daily by its users, either directly or indirectly.
But written reviews and the stars displayed in stores are the clearest indicator of user satisfaction.
When a user rates your app, they are sending a clear message: whether their experience was positive or disappointing.
These messages, despite their simplicity, hold great value for any app owner who wants to grow and succeed.
The power of keywords in the store to show your app first
When a user enters an app store, they rarely know the name of your app; they search using keywords.
They type "delivery app," "expense management software," or "educational games for kids," and that's where the story begins.
If your keywords are well thought out, your app will appear in the first results and begin to attract attention.
If you neglect to choose your keywords carefully, your app may get buried in pages that no one accesses.
Make your app explain itself before it asks for registration.
When a user opens your app for the first time, they don't yet know anything about its value or functionality. Therefore, it's a mistake to ask them to register immediately before they've formed an impression. The welcome interface should explain the app's basic functions in simple, illustrated steps, clearly presenting the benefits.
Read moreView detailsRead moreYour app should resemble your real-life service.
When a user downloads your app, they expect to see the same spirit they've experienced in real life.
If you offer a high-end service, such as a beauty salon or a luxury hotel, the design should convey luxury and attention to detail.
If you offer a quick service, such as delivery or cleaning, the interface should reflect simplicity and speed.
Your app is used without you, but it should speak for you.
When a customer opens your app, you're not present with them, but your app is. This fact makes the design and in-app experience reflect not just functionality, but your professional personality and brand identity. If the app doesn't convey the same messages you convey in your communications, there's a serious gap that erodes customer trust.
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