When a customer uses your app, they automatically make a comparison between what they see digitally and what they experience in real life. If you offer a high-end service on the ground, but your app is simple and poorly designed, this is where the discrepancy begins, which leads to doubt and diminished trust. Therefore, every digital detail should be a direct reflection of what you're building in real life.

When you're considering designing an app for your business, don't treat it as a side service or an optional extra. The app is your never-ending online branch, which a customer can visit in the middle of the night or from across the world. This is where the importance of making it as good and elegant as your main branch begins, and sometimes even better.