Souqmoon App

Souqmoon App is an application aimed at facilitating communication between users and merchants for buying and selling products in various fields. The app also has a social and entertainment aspect to refresh and avoid boredom while browsing the app.
Cairo Airport App

Cairo International Airport App is an application aimed at providing flight schedules to different countries with the ability to book tickets at discounted prices and take advantage of offers.
Fazkrony App

Fazkrony App is an application aimed at easy access to morning and evening supplications and all the essential supplications that Muslims need in their daily lives. It also allows users to perform daily tasbeeh easily.
Hajj Guide App

Hajj Guide App is an application aimed at understanding the rituals of Hajj and Umrah with simplified audio and visual explanations. It also helps you access most of the Kingdom’s services and everything you need during the Hajj and Umrah period, in addition to other services like prayer times and a compass.
Hassan App

Hassan App is an application aimed at making it easier to find technicians in various fields to fix any malfunction at home or work with the ability to track the technician and repair steps at the best competitive prices. You can also schedule and determine the appropriate times for the maintenance tasks to be carried out.
Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Monday,27 May 2024

What is mobile app marketing

Mobile marketing can be a very broad term, referring to mobile ads, apps, and mobile websites—essentially any type of marketing that occurs on a mobile device. But what about mobile app marketing? This focuses on promoting the app itself and, importantly, attracting and retaining users who have already downloaded your app. Mobile audiences have a completely different set of needs and wants compared to audiences on other channels, and with the use of different devices, there are additional parameters to consider.

There are two main types of mobile app marketing: increasing downloads and user acquisition. User acquisition marketing is how app developers find their audience. With over two million apps in the Apple App Store and about three million in Google Play, it can be challenging for potential users to discover your app. This means the right kind of app marketing campaigns can make a significant difference in helping your app build its audience. Most user acquisition campaigns focus on digital space, although it's becoming more common for apps to advertise in public spaces like billboards, subways, and even airports.

Grand, the best mobile app design company, offers innovative solutions in this field through app store optimization (ASO) and social media ads on platforms like Instagram, Facebook, and Twitter. ASO helps make your app more visible in the Apple App Store by optimizing indexed copy such as title, keywords, and carefully choosing your app’s category, which helps the right users find your app in a crowded market.

Grand, a leading mobile app development company, provides advanced strategies such as rich media ads and personalized messaging to increase engagement and enhance user experience. Smart notifications, like push notifications, play a significant role in improving app engagement by up to 88%. In-app messaging also contributes to a fourfold increase in conversions, boosting the likelihood of users reopening the app and improving the overall mobile user experience.

How do you know if your mobile marketing strategy through your app is working efficiently? The best types of marketing are based on comprehensive and accessible data. But what metrics truly measure how well your app aligns with the goals you’ve set? It’s no longer just about the number of downloads, although this figure is certainly important when launching a new app. You want to look at:

Retention Rate: The number of users who return to your app after their first visit.
Daily/Monthly Active Users: Your most important users are those who actively use your app—not just those who let it sit on their mobile devices.
Session Duration: How long users spend in your app. (Keep in mind that the appropriate duration depends on the goal you want users to achieve.)
Time in App: How much time users spend in your app daily, weekly, and monthly.
Acquisition: The number of users who download your app through a specific source, such as Instagram ads.
Lifetime Value (LTV): The value users represent over time as customers.

Phones have changed how people interact with the internet, brands, and social networks, and they have revolutionized e-commerce and digital marketing. Mobile marketing has become essential for both small and large businesses, as companies increasingly rely on it to connect with customers, engage with them, and attract new ones. Over 68% of companies now incorporate mobile marketing into their strategies.

In this article, we’ve covered the key pillars of mobile marketing. Remember that mobile technology is constantly evolving, and it’s crucial to stay updated with the latest developments, both in technical aspects and general user trends.

If you already have a smart mobile app for your business, or if you are still searching for an app that represents your brand and markets your products or services, contact us now to learn about Grand, the best mobile app company. Grand is a leading Android app development company in Saudi Arabia, offering innovative solutions in mobile app development, website design, and digital marketing services. Since 2003, Grand has been developing and programming smart mobile apps, designing websites, and creating integrated electronic systems, executing numerous projects for hundreds of companies and organizations across the Arab world and the Gulf.

At Grand, we strive to create and design comprehensive mobile apps for Android and iPhone, followed by electronic systems and website design. Once we turn your idea into a tangible reality, we provide guidance and recommendations on how to reach your customers through various digital marketing strategies. We continuously update our team with the latest technologies to maintain our position as the leading company in mobile app technology.

Grand, a leading Android app development company in Saudi Arabia, started in 2003 and continues to enhance its expertise daily to deliver the best services and most robust systems. We are passionate about what we do from the moment we start, ensuring that absolute quality and client trust are our ultimate goals. Contact us now; our team is waiting for you.