Cairo Airport App

Cairo International Airport App is an application aimed at providing flight schedules to different countries with the ability to book tickets at discounted prices and take advantage of offers.
Fazkrony App

Fazkrony App is an application aimed at easy access to morning and evening supplications and all the essential supplications that Muslims need in their daily lives. It also allows users to perform daily tasbeeh easily.
Hajj Guide App

Hajj Guide App is an application aimed at understanding the rituals of Hajj and Umrah with simplified audio and visual explanations. It also helps you access most of the Kingdom’s services and everything you need during the Hajj and Umrah period, in addition to other services like prayer times and a compass.
Hassan App

Hassan App is an application aimed at making it easier to find technicians in various fields to fix any malfunction at home or work with the ability to track the technician and repair steps at the best competitive prices. You can also schedule and determine the appropriate times for the maintenance tasks to be carried out.
Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Thursday,19 Jun 2025

Your App and App Stores: How to Prepare It for the Best Rating

User Interface: Simplicity Makes the First Impression

The first thing a user sees after opening an app is the user interface. It's the element that creates the first impression and determines whether they continue browsing or close the app immediately. Therefore, the interface should be clean, organized, and easy to understand without explanation.

Designing a simple interface doesn't mean compromising on aesthetics; it means combining attractiveness with functionality. Every element on the screen should have a clear purpose, without visual clutter or confusing menus. The user wants to find what they're looking for in three clicks or less.

Navigation buttons should be visible and easy to access, using familiar icons and symbols, such as the basket, search, home, and favorites. It's okay to accompany each icon with a description to increase clarity, especially for new users.

One of the reasons users give negative reviews is because they don't understand how to use it or feel the app is confusing. Therefore, it's essential to adopt a logical navigation sequence within the app, providing a brief guide for new users on their first use.

Fast in-app support makes all the difference in ratings

No app is 100% problem-free, but the real difference between an app with an excellent rating and one with a poor one is how a problem is handled when it arises. Effective in-app support is a crucial element in improving ratings.

First, you should provide a clear and easily accessible support channel, such as a "Help" or "Support" button on the homepage or in the settings menu. Don't hide support under too many layers; every second of delay could mean a negative rating.

Second, offer multiple support options, such as live chat, email, FAQs, or even a chatbot for instant answers. Diversity here satisfies different users based on their preferences.

It's also essential that support be simple in language, responsive, and empathetic. A cold or delayed response could exacerbate a user's frustration rather than calm them. Prompt and courteous responses can turn an unpleasant experience into a positive experience.

Regular Updates Mean Continuous Attention

One of the most important signals users look for when rating an app in the App Store is: When was the last update? Apps that are updated regularly indicate that the developer is active, working to improve the experience, and solving problems.

Regular updates don't just mean fixing bugs; they also include adding new features, improving design, speeding up performance, and addressing user feedback. All of these tweaks make the app feel "alive" and constantly evolving.

It's also a good idea to accompany each update with clear release notes explaining what's new. Avoid phrases like "general fixes," and be specific: "Improved product loading speed," "Added a new seasonal offers section," and so on.

Interacting with user reviews and including their suggestions in updates shows that you're listening and valuing their feedback, which encourages them to rate the app more positively. Sometimes, simply mentioning a user's comment in the update history makes them feel appreciated.

App Description in the App Store: The First Impression

Before a user downloads an app, they read the description in the app store to understand what it offers. Therefore, the app description isn't just a marketing paragraph; it's a key persuasive tool that influences the decision to download and evaluate it later.

Start the description with a strong, clear sentence that explains the app's main function. Don't use generic phrases like "best app ever." Instead, explain: "Our app helps you discover the latest fashion trends and easily buy them from your phone."

Divide the description into short paragraphs or bullet points that highlight key features, such as product categories, electronic payment support, fast delivery, or a smooth user experience. Users don't like reading long texts; they prefer organized, easy-to-use content.

Add a paragraph explaining what makes your app stand out from others. What makes it worth trying? Is it the design? The offers? The variety? This point should be clear and demonstrate the real benefit to the user.