Souqmoon App

Souqmoon App is an application aimed at facilitating communication between users and merchants for buying and selling products in various fields. The app also has a social and entertainment aspect to refresh and avoid boredom while browsing the app.
Cairo Airport App

Cairo International Airport App is an application aimed at providing flight schedules to different countries with the ability to book tickets at discounted prices and take advantage of offers.
Fazkrony App

Fazkrony App is an application aimed at easy access to morning and evening supplications and all the essential supplications that Muslims need in their daily lives. It also allows users to perform daily tasbeeh easily.
Hajj Guide App

Hajj Guide App is an application aimed at understanding the rituals of Hajj and Umrah with simplified audio and visual explanations. It also helps you access most of the Kingdom’s services and everything you need during the Hajj and Umrah period, in addition to other services like prayer times and a compass.
Hassan App

Hassan App is an application aimed at making it easier to find technicians in various fields to fix any malfunction at home or work with the ability to track the technician and repair steps at the best competitive prices. You can also schedule and determine the appropriate times for the maintenance tasks to be carried out.
Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Wednesday,13 Nov 2024

Steps to Conduct a Feasibility Study for a Mobile Application

1. Define the goal and idea clearly
The first thing you need to do is define the idea of the application clearly and realistically. Ask yourself: What is the purpose of the application? What value does it provide to users? Determine the target group and their needs, and your idea must be clear and distinct from others. You can start by collecting some ideas about the features of the application and how it serves users, and make sure that it is an idea that touches a real need.

2. Market study and competitor analysis
After determining the goal, you need to conduct a market study and get to know your competitors. Look at the applications that are similar to your idea, and what are their strengths and weaknesses. This helps you understand where you can stand out from them and add something different. Also, try to know the size of the target market and its receptivity to your idea. Is the market saturated with similar applications, or is there room for an application that provides a new service? This analysis shows you the opportunity for success in the market and gives you an idea of the size of the challenges you may face.

3. Determine the budget and costs
One of the important things in the feasibility study is determining the expected costs. Divide the costs between application development, marketing, maintenance, and customer support. Don't forget the costs of future updates, because the application needs continuous improvement and development. Try to be realistic in determining the budget, and it is preferable to make a clear financial plan that includes all the details. Knowing the costs helps you avoid financial surprises and prepares you for any unexpected expenses.

4. Choose the right work team
A successful application needs a skilled work team. Whether you are dealing with a programming company or hiring an internal team, you must make sure that you have a team that knows how to do the design, programming, and quality required. Also, make sure that the team understands your goals and can add ideas that serve your vision. The more skilled the team is, the better the quality of the application and avoid technical problems that may delay the launch date.

5. Plan ways to make money

One of the most important steps in the feasibility study is to determine how you will make money from the application. There are several ways you can choose from, such as in-app ads, monthly subscriptions, one-time payment, or even providing some paid features. You must choose the method that suits the nature of the application and the category of users, because the goal is to provide real value that achieves a financial return that serves the project in the long term.

6. Plan a marketing strategy
It is useless to develop an application without a clear plan to market it. Determine how to deliver the application to the target audience, and use appropriate channels such as social media, email marketing, or even cooperation with influencers. Also, do not forget to focus on improving the appearance of the application in app stores (ASO), because this helps you attract new users easily. Marketing plans play an important role in introducing people to your application and increasing downloads.

7. Assess the risks and prepare for them

Before you start, try to identify all the potential risks that you may face in developing and marketing the application. These risks may be technical, financial, or even related to changes in the market. Identify solutions for each potential risk or challenge so that you are prepared to face it. Risk assessment helps you avoid obstacles or reduce their impact on your project.

8. Evaluate the success of the idea and follow up on performance
After you launch the application, don't stop there, follow up on the application's performance and user interaction. Use performance analytics to know how successful it is, and focus on user opinions and feedback for development. This follow-up enables you to modify and improve the application over time, and know if it needs updates or new features. Conducting a feasibility study for a mobile application may take time and effort, but it saves you many obstacles and problems in the future. From understanding the idea and studying the market, to determining costs and marketing, these steps help you launch a successful application that competes strongly and achieves your goals.