Cairo Airport App

Cairo International Airport App is an application aimed at providing flight schedules to different countries with the ability to book tickets at discounted prices and take advantage of offers.
Fazkrony App

Fazkrony App is an application aimed at easy access to morning and evening supplications and all the essential supplications that Muslims need in their daily lives. It also allows users to perform daily tasbeeh easily.
Hajj Guide App

Hajj Guide App is an application aimed at understanding the rituals of Hajj and Umrah with simplified audio and visual explanations. It also helps you access most of the Kingdom’s services and everything you need during the Hajj and Umrah period, in addition to other services like prayer times and a compass.
Hassan App

Hassan App is an application aimed at making it easier to find technicians in various fields to fix any malfunction at home or work with the ability to track the technician and repair steps at the best competitive prices. You can also schedule and determine the appropriate times for the maintenance tasks to be carried out.
Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Monday,25 Aug 2025

Market research before designing your app

Analyzing Competitors to Avoid Duplication

One of the most important stages of market research is analyzing competing apps. Competitors reveal what already exists and what is missing in the market. If many apps offer the same idea as yours, you need an additional advantage that differentiates you from them. If you find a gap that hasn't been exploited, this is your golden opportunity. Analyzing competitors doesn't mean copying them; it means understanding their strengths and weaknesses to build something better. Even your marketing approach can be inspired by your competitors. Every minute you spend studying your competitors saves you significant losses in the future.

Reducing Risk Through Preliminary Research

Investing in apps requires significant funds and effort, and any mistake could cost you dearly. Therefore, market research is an effective way to reduce risk. By gathering market data, you can anticipate potential challenges. Is there too much competition? Is demand sufficient to generate profits? These questions are raised by market research and help you make realistic decisions. Apps built on sound research are more resilient, while apps launched haphazardly often fail quickly. Therefore, preliminaries act as insurance for your project against losses.

Understanding Future App Trends

The market doesn't remain static; it changes over time. Market research isn't limited to the current situation; it extends to predicting the future. What are the upcoming technology trends? Is demand for AI-based applications increasing? Are customers increasingly adopting e-payment applications? These indicators help you build a future-proof app. You're not just designing an app for today, but for years to come. When your app is aligned with upcoming trends, it ensures its survival and continuity. Market research is the means to accurately identify these trends.

Differentiating Through Understanding Market Gaps

Every market has unfilled gaps. Market research helps you discover these gaps and transform them into opportunities. There may be a need for an app in a specific niche that hasn't yet been met. Or perhaps a successful app exists but lacks a specific feature that could be your strength. Differentiation doesn't mean reinventing the wheel; it simply means offering something new that solves an existing problem. When you focus on filling gaps, you position your app in a unique position. This is one of the most important benefits of good market research.