Souqmoon App

Souqmoon App is an application aimed at facilitating communication between users and merchants for buying and selling products in various fields. The app also has a social and entertainment aspect to refresh and avoid boredom while browsing the app.
Cairo Airport App

Cairo International Airport App is an application aimed at providing flight schedules to different countries with the ability to book tickets at discounted prices and take advantage of offers.
Fazkrony App

Fazkrony App is an application aimed at easy access to morning and evening supplications and all the essential supplications that Muslims need in their daily lives. It also allows users to perform daily tasbeeh easily.
Hajj Guide App

Hajj Guide App is an application aimed at understanding the rituals of Hajj and Umrah with simplified audio and visual explanations. It also helps you access most of the Kingdom’s services and everything you need during the Hajj and Umrah period, in addition to other services like prayer times and a compass.
Hassan App

Hassan App is an application aimed at making it easier to find technicians in various fields to fix any malfunction at home or work with the ability to track the technician and repair steps at the best competitive prices. You can also schedule and determine the appropriate times for the maintenance tasks to be carried out.
Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Monday,11 Nov 2024

How to build a unique application in a crowded market

1. Know what the user wants, not just what he expects
The basis for any successful application is to understand users deeply and realistically. It is necessary to start with real research that makes you know the problems that people face daily and think of a way to serve them and make their lives easier. You may have an innovative idea, but if it is not compatible with people's needs or interests, it will be difficult for it to achieve the desired success. Try to communicate with people directly, ask them about their experience with the applications they are currently using, and what they wish to improve in them. Based on the information you collect, you can start with an actual idea that meets a real need, not just an imitation of an existing application. Thinking this way guarantees you a different and valuable start.

2. Focus on the design that serves the idea, not just the form
App design is an essential element in the success of applications today, but it is not just the form or colors. Users tend to choose applications that do not take a long time to learn, meaning the user experience must be comfortable and easy. A simple interface that contains all the elements the user needs without complexity, this is the point that makes the user return to the application repeatedly. Make sure that each step in the application is clear, so that the user does not need to think a lot about where to click or what to do next. Simple touches, such as shortening the steps or arranging the icons in a logical way, are what give a good impression and increase user interaction. Modern technologies are available and varied, but that does not mean that you have to use everything available. Technologies that do not add anything real to the user or increase the responsiveness of the application are sometimes heavy and useless.

3. Continuous development based on user feedback
Launching the application on the market does not mean that your mission is over; on the contrary, it is just the beginning. A successful app is one that continues to evolve based on user feedback and experiences. Listening to user feedback opens up the door for you to know what they really need, whether in new features or improvements to the services provided by the app. Following up on user reviews and interaction with new versions and updates helps you quickly discover errors and fix them, or add features that you may have overlooked. An app that is constantly improving and responds to users' needs gives them a sense of loyalty and trust, which increases their attachment to your app. Therefore, you should choose technologies that add to the experience, such as artificial intelligence if it benefits users and provides them with recommendations that suit their interests, or technologies such as data analysis to identify patterns that interest you in developing the app. The smart use of technologies, especially those that add value to the user and help them, gives your app a different impression and increases users' interest in trying all the available features.

4. Keep alerts and notifications limited and valuable
Alerts and notifications are an effective way to communicate with the user, but they are a double-edged sword. Users do not like to be disturbed, and if the app sends alerts continuously and without clear benefit, they will start ignoring it or deleting it. Keep notifications focused on important things, for example, if there is a new update, or if there is an offer that interests the user or a feature that makes something really easier for him. The goal is for notifications to be timely and actually serve the user, not just random messages, because this way the user feels that the application is interested in trying it. Creating an application that stands out and achieves success in the market requires a real understanding of users' needs and providing them with real value. The most important thing is that you focus on the details that really differentiate and make your application fresh and attractive to people. With the continuation of improvements and providing something different, your application will reach the position it deserves among competitors.