Thursday,27 Jun 2024

Ways Small and Medium Businesses Can Benefit from Mobile Apps

Introduction: The development of mobile apps has made it possible to address global challenges efficiently, with most solutions being provided by innovative startups and large companies. But is there an opportunity for small businesses? When smartphones first hit the market, small businesses faced challenges in developing customized apps, but this is changing today due to the increasing availability of app development and software building tools. Businesses rely on mobile apps; according to a Crunch survey, 20% of small and medium-sized enterprises launched apps between 2015-2016, and this figure increased to about 27% in 2017. Despite the benefits of using mobile apps for competitive advantage, companies are cautious about adopting technology quickly and tend to integrate customer and internal apps into larger software products.

Customer-facing mobile apps enhance direct communication and serve as a tool for analyzing user engagement, making them an investment for companies aiming to strengthen customer connection, improve user experience, and increase loyalty.

  1. Increase brand visibility and recognition: By the end of 2016, Americans were spending around 3 hours a day on mobile devices, with 71% of that time dedicated to using apps. Despite their prevalence, finding the right app requires effort, making your app’s icon crucial for capturing user interest.
  2. Provide 24/7 access to products: Users’ patience decreases with the speed of the internet, and they might not have internet access during working hours, so it’s important to attract your target audience by making your products or services available anytime.
  3. Create a controlled media channel for ongoing communication: Users’ patience increases with the speed of the internet; however, internet access can sometimes be overlooked during working hours, so engage your audience with your products or services around the clock.
  4. Enhance customer loyalty: Transition to the digital future with a smartphone app, and enjoy rewards and special offers available around the clock, which boosts loyalty and attracts new customers.

Grand is the best company for smartphone app development, and a leading provider of Android app development services, ensuring you maximize these opportunities. Contact us to realize your digital vision.

5- Boosting Sales Mobile marketing has become essential for companies, as spending on mobile platforms has grown significantly, doubling since 2015 and reaching $22.7 billion by Q4 2016. Smartphones now capture an increasing share of total app revenue, confirming that mobile marketing has become a cornerstone of marketing strategies for both small and large businesses. In this article, we reviewed the importance of mobile marketing and the need to stay updated with technological developments and trends for mobile users. Whether you already have an app or are looking to launch one that represents your business identity, contact us now to learn about the services of Grand, a leader in mobile app development and innovative solutions for over 21 years in the Arab world. Founded in 2003, Grand is a pioneer in mobile app development and programming, web design, and providing digital marketing services and enhancing brand identity. Grand is a top company for Android app development. We offer integrated electronic systems and have extensive experience in executing projects for numerous companies and organizations in the Arab world and the Gulf. Our expertise allows you to choose us as a trusted partner to achieve your IT ideas and goals. Strategy: We at Grand specialize in programming and designing mobile apps for Android and iOS, as well as developing electronic systems and designing websites. Ultimately, we aim to turn our clients' ideas into tangible reality, offering consulting and guidance on digital marketing to reach customers through various means and plans. We also strive to keep our team updated with the latest technologies to remain at the forefront of mobile app companies. Experience: Grand has been growing its expertise since 2003, providing the best services and strongest systems. We aim to make a mark in the technology and internet market. We love our work and do it passionately from the very first moment. High quality and customer trust are our ultimate goals. Contact us now, our team is waiting for you.

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