Cairo Airport App

Cairo International Airport App is an application aimed at providing flight schedules to different countries with the ability to book tickets at discounted prices and take advantage of offers.
Fazkrony App

Fazkrony App is an application aimed at easy access to morning and evening supplications and all the essential supplications that Muslims need in their daily lives. It also allows users to perform daily tasbeeh easily.
Hajj Guide App

Hajj Guide App is an application aimed at understanding the rituals of Hajj and Umrah with simplified audio and visual explanations. It also helps you access most of the Kingdom’s services and everything you need during the Hajj and Umrah period, in addition to other services like prayer times and a compass.
Hassan App

Hassan App is an application aimed at making it easier to find technicians in various fields to fix any malfunction at home or work with the ability to track the technician and repair steps at the best competitive prices. You can also schedule and determine the appropriate times for the maintenance tasks to be carried out.
Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Tuesday,15 Apr 2025

Direct e-commerce is the future of in-app shopping.

Live E-commerce: The Future of In-App Shopping

Relying on live e-commerce within apps is a rapidly growing trend, especially after it has proven effective in increasing sales and enhancing user engagement. This modern experience redefines the concept of shopping, from silent browsing to a live, dynamic, and realistic experience.

Apps that integrate live streaming allow shoppers to see products being tried on in front of them, giving them an accurate picture of quality, size, color, and even actual usage. This reduces the likelihood of returns and increases confidence.

The advantage of this experience is that it is not one-way. Users can ask questions directly and receive immediate answers, which strengthens their purchasing decision. Live interaction makes a significant difference compared to traditional e-commerce methods.

Furthermore, sellers can customize offers based on audience engagement, offering instant discounts or launching an exclusive product during the broadcast, which increases the sense of urgency among followers and increases the rate of purchase completion.

Technically, the success of this type of commerce requires investment in streaming quality, app speed, and seamless integration with payment and delivery systems. The smoother the experience, the greater the user satisfaction.

How has live commerce changed the way we shop through apps?

In recent years, live e-commerce has become a pivotal tool in changing consumer behavior within apps. Users are no longer content to silently browse products; they are now looking for live interaction that showcases the product and answers their questions immediately. This transformation was not simple; it has reshaped the entire concept of shopping.

The most important advantage of this model is that it closely resembles the shopping experience in a physical store. The customer interacts with the seller, sees the product in person, and makes a confident decision. All of this is done through a live broadcast integrated within the app, without the need to leave the app or use external platforms.

This interactive experience increases user engagement with the app. Users don't just watch, but also comment, ask questions, and participate, becoming part of the event rather than just a spectator. This interaction significantly increases conversion rates compared to traditional methods.

From Screens to Reality: How Does Live Commerce Bring Customers Closer to the Product?

One of the most significant challenges in online shopping has always been the lack of real-life contact between the product and the user. But with the rise of live e-commerce, the equation has been reversed. Products can now be presented live, showing their details and bringing them visually and practically closer to the consumer, as if they were in their hands.

The key advantage of this model is that it eliminates the gap between expectations and reality. Through the camera, the user sees how the product is used, its actual size, texture, and even its impact on daily life, which enhances smart purchasing decisions.

This approach doesn't rely solely on visual presentation; it adds a social dimension to shopping. The user asks questions, watches others' responses, and feels as if they are part of a group shopping with them. This community engagement creates excitement and increases interaction.

Why is live in-app commerce key to customer loyalty?

One of the biggest challenges facing e-commerce stores is maintaining user loyalty. Competition is fierce, and options are plentiful, but live e-commerce has proven to be an effective tool for strengthening the connection between users and brands within the app.

Live streaming doesn't just showcase the product; it offers a live experience that makes the user feel like they're part of the story. This live, direct interaction generates feelings of trust and belonging because it allows the user to see the real thing without effects or editing.

The user feels like the brand is speaking to them personally, answering their questions, and offering them real value in real time. This human touch creates a lasting, positive impression that images or text alone cannot provide.