Souqmoon App

Souqmoon App is an application aimed at facilitating communication between users and merchants for buying and selling products in various fields. The app also has a social and entertainment aspect to refresh and avoid boredom while browsing the app.
Cairo Airport App

Cairo International Airport App is an application aimed at providing flight schedules to different countries with the ability to book tickets at discounted prices and take advantage of offers.
Fazkrony App

Fazkrony App is an application aimed at easy access to morning and evening supplications and all the essential supplications that Muslims need in their daily lives. It also allows users to perform daily tasbeeh easily.
Hajj Guide App

Hajj Guide App is an application aimed at understanding the rituals of Hajj and Umrah with simplified audio and visual explanations. It also helps you access most of the Kingdom’s services and everything you need during the Hajj and Umrah period, in addition to other services like prayer times and a compass.
Hassan App

Hassan App is an application aimed at making it easier to find technicians in various fields to fix any malfunction at home or work with the ability to track the technician and repair steps at the best competitive prices. You can also schedule and determine the appropriate times for the maintenance tasks to be carried out.
Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Tuesday,12 Nov 2024

Designing trademark applications in Egypt and Saudi Arabia

Study the local market

Before starting to design any trademark application, it is important to study the local market in both Egypt and Saudi Arabia:

Egypt: The Egyptian market is characterized by the presence of diverse categories of customers, and some challenges are related to the digital infrastructure and the rapid development of smart phone technology. Users in Egypt expect innovative, user-friendly digital experiences with support for local languages.

Saudi Arabia: Saudi Arabia is one of the largest markets in the region in the field of e-commerce, with increasing use of smartphones.

Advantages of trademark applications in Egypt and Saudi Arabia

Trademark applications can include a variety of characteristics that suit the needs of the local market:

E-commerce

Applications aimed at direct selling of products and services such as:

View Products: View a complete list of products with the ability to filter and advanced search.
Digital payment: Integration with local payment gateways such as “STC Pay” in Saudi Arabia and “Fawry” or “Valu” in Egypt.

Interaction with customers

Loyalty system: Applications used to enhance interaction with customers, such as offering points or rewards based on purchases or interaction with the application.
Live Chat: Integration with live chat services like WhatsApp Business or Live Chat to support customers and provide instant answers.

Customer relationship management

Data management: Track customer data, such as product preferences, purchasing behaviors, and geographic location.

Reports and analytics

Sales Reports: Track product and customer sales and analyze data to gain insights into user behavior.
Performance Analytics: Using analytics tools like Google Analytics or Firebase to analyze users' behavior within the app.

Technical support and updates

Multi-Channel Support: Provide various support channels such as phone, email, and in-app messaging.
Regular updates: Continuously adding new features and fixing errors that users may encounter.