Cairo Airport App

Cairo International Airport App is an application aimed at providing flight schedules to different countries with the ability to book tickets at discounted prices and take advantage of offers.
Fazkrony App

Fazkrony App is an application aimed at easy access to morning and evening supplications and all the essential supplications that Muslims need in their daily lives. It also allows users to perform daily tasbeeh easily.
Hajj Guide App

Hajj Guide App is an application aimed at understanding the rituals of Hajj and Umrah with simplified audio and visual explanations. It also helps you access most of the Kingdom’s services and everything you need during the Hajj and Umrah period, in addition to other services like prayer times and a compass.
Hassan App

Hassan App is an application aimed at making it easier to find technicians in various fields to fix any malfunction at home or work with the ability to track the technician and repair steps at the best competitive prices. You can also schedule and determine the appropriate times for the maintenance tasks to be carried out.
Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Tuesday,04 Feb 2025

A Comprehensive Guide to Mobile App Marketing and Market Success

1. The importance of improving the appearance of the application in stores (ASO)

The first step in marketing your application is to make sure that it appears in search results in application stores such as Google Play and the App Store. Improving the appearance of the application (ASO - App Store Optimization) depends on:

1. Choosing a clear and attractive name that reflects the function of the application.

2. Writing a professional description that explains the most important features and characteristics.

3. Using appropriate keywords to increase the chance of its appearance in search.

4. Designing an eye-catching icon that helps attract users.

5. Adding explanatory images and videos that show how to use the application.

6. Encouraging positive ratings and reviews to increase credibility and attractiveness.

2. Paid Advertising Marketing

If you want to spread quickly, paid advertising is an excellent option. Some effective channels include:

1. Google and YouTube ads to reach people searching for similar apps.

2. Social media ads such as Facebook, Instagram, TikTok, and Snapchat.

3. Ads within other apps via ad networks.

4. Search ads in app stores to ensure the app appears first in the results.

3. Collaborate with influencers to increase exposure

One of the most powerful ways to promote is to collaborate with influencers on social media, because they have a loyal and reliable audience. How do you benefit from them?

1. Choose influencers who care about the field that your application serves.

2. Offer them a free trial so they can try the application and share their experience.

3. Make explanatory videos about the application and its features.

4. Organize competitions through influencers to increase interaction.