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Hassan App

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Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Wednesday,18 Jun 2025

Integrate the wallet feature within the application

Benefits of a Digital Wallet in Boosting In-App User Loyalty

When it comes to building long-term relationships with customers, it's not enough for an app to be visually appealing or fast. One of the most important tools for boosting loyalty is a digital wallet, especially if it's intelligently integrated into the user experience.

An in-app wallet allows users to maintain a digital balance that they can use for purchases. This feature opens the door to points and rewards systems, such as receiving credit for every purchase or redeeming a portion of payments as in-app credit.

Through these systems, the user feels they're earning with every interaction, which encourages them to return frequently. This type of repeated interaction transforms the user from a casual customer to a loyal one, which is the ultimate goal of any successful app.

How does a digital wallet help reduce transaction costs?

When running an app that offers services or direct sales, a significant portion of the costs go to electronic payment commissions and payment gateways. However, by integrating a digital wallet within the app, these costs can be significantly reduced and achieve double benefits.

When a user tops up their wallet, the transaction is performed only once, and the payment commission is calculated. After that, all purchases are made from the internal balance, avoiding recurring payment fees for each transaction. This improves profitability while maintaining user convenience.

Not only that, the wallet can support internal transfers between users. For example, in delivery or service apps, a customer may need to transfer credit to a technician or driver. Instead of dealing with external payment methods, the process can be done internally and without commission.

In-app wallet as a tool to improve the user's payment experience

One of the most common reasons users abandon their shopping cart is the complexity or slowness of the checkout process. This is where the in-app digital wallet comes in as an ideal solution that enhances user convenience and encourages seamless completion.

Instead of entering card details each time, users can use the balance stored in the wallet with just one touch. This saves time and reduces friction during the checkout process, which increases in-app purchase rates.

Furthermore, the wallet is suitable for all age groups. Seniors or those who don't prefer constantly entering their bank details will find the wallet a safer and easier option. This means expanding the target audience without the need for technical complications.

From a design perspective, the wallet clearly displays the current balance and details of recent transactions, giving users a sense of transparency and control over their spending. All of these details are crucial elements in improving the user experience.

The wallet can also be paired with personalized offers, such as “Get 10% off when you pay with the wallet.” These incentives encourage frequent use and create a relationship between the user and your app’s financial system.

How to Integrate an In-App Wallet with Other Payment Options to Enhance Flexibility

When designing an in-app wallet system, it's important that it doesn't operate in isolation from other payment methods. Rather, it should be integrated with them, providing users with maximum flexibility and choice. Diversity in payment methods is one of the secrets to the success of any commercial application.

Linking a digital wallet to a credit or debit card allows users to easily top up their balance. It's also possible to connect the wallet to payment services such as Apple Pay, Google Pay, or PayPal, offering multiple options for topping up or withdrawing.

Through this integration, users can choose between direct payment, using their balance, or even combining both methods, such as "pay from the wallet, and the remaining amount from the card." This flexibility encourages users to make purchases without hesitation, even if they don't have enough balance.

Also, the wallet can be linked to automated bank transfers for business customers, speeding up the internal replenishment of the balance without manual intervention. This is useful for enterprise applications or recurring services.