Cairo Airport App

Cairo International Airport App is an application aimed at providing flight schedules to different countries with the ability to book tickets at discounted prices and take advantage of offers.
Fazkrony App

Fazkrony App is an application aimed at easy access to morning and evening supplications and all the essential supplications that Muslims need in their daily lives. It also allows users to perform daily tasbeeh easily.
Hajj Guide App

Hajj Guide App is an application aimed at understanding the rituals of Hajj and Umrah with simplified audio and visual explanations. It also helps you access most of the Kingdom’s services and everything you need during the Hajj and Umrah period, in addition to other services like prayer times and a compass.
Hassan App

Hassan App is an application aimed at making it easier to find technicians in various fields to fix any malfunction at home or work with the ability to track the technician and repair steps at the best competitive prices. You can also schedule and determine the appropriate times for the maintenance tasks to be carried out.
Enaba App

Enaba App is an application dedicated to performing Umrah on behalf of others. The app is designed for those who cannot perform the Umrah ritual for their deceased relatives, and it provides verified individuals to perform Umrah on their behalf at a nominal cost. The app also allows tracking the pilgrim on the map for reassurance.

Wednesday,30 Apr 2025

How to Build an App That Automatically Encourages Repurchase

Using In-App Loyalty Programs to Increase Repurchase

Loyalty programs are an effective strategy that encourages automatic repurchases within apps. By rewarding users for their interactions and repeat purchases, loyalty programs motivate users to return. How can you effectively integrate these programs into your app?

A points-based loyalty program can be created, where users earn points with each purchase and can redeem these points for discounts or gifts. These points motivate users to return to the app to purchase more products or services, increasing repurchase rates.

Loyalty programs can be structured to have different levels. For example, users who achieve a certain level of spending can receive additional benefits. This way, users feel motivated to reach higher levels of loyalty to receive greater benefits, such as greater discounts or additional services.

Providing automated offers is a smart way to increase repurchase in your app. By analyzing user behavior within the app, you can identify the ideal moments to offer deals and discounts that match their personal preferences. Here's how to do it:
Creating these types of offers requires the use of data analytics techniques. For example, you can track products that users frequently search for or those they have added to their cart but haven't yet purchased. Based on this behavior, you can provide a special offer related to the product they expressed interest in, increasing the likelihood of completing the purchase.
Personalized discounts can be offered to users who have previously purchased certain products. For example, if a user purchased a specific product, you can send a special discount for another product related to the first one. These personalized offers show users that you value their engagement and encourage them to come back for more.

Targeted Marketing Using Personal Data

By collecting and analyzing users' personal data, you can create targeted marketing campaigns that encourage them to return to the app and purchase again. This data includes details such as purchase history, product preferences, and even geographic location.

Targeted marketing relies on tailoring offers and messages to suit the individual user's needs. For example, if a user has previously purchased a specific product, they may receive a special notification announcing a special offer on similar products, which encourages a purchase.

Using personal data helps determine the ideal timing for sending offers or reminders. If you have information about users' previous purchases, you can send them a special notification at a time when they are most likely to purchase again.

Improving Customer Experience Through Instant Support

Providing prompt and efficient technical support is another factor that encourages automatic repurchase. The smoother and more efficient the support experience, the more users will trust the app and be more likely to return.

Instant support can be provided through tools such as live chat or AI-powered bots. If users feel their issues will be resolved quickly and effortlessly, they will be more likely to purchase from the app again.

Furthermore, support should be available 24/7, or at least during peak times when users are most likely to need assistance. User feedback can also be collected after each support session to ensure continuous improvement.

Email Marketing Strategies to Incentivize Repurchase

Email marketing is an effective tool for automatically incentivizing repurchase. By sending personalized marketing messages based on a user's previous behavior in the app, you can encourage them to return to complete new purchases.

You can send emails with personalized offers or reminders about products they have added to their cart but not yet purchased. Adding personalized content such as discounts or gifts for users who purchase certain products enhances the effectiveness of your email.